Research Portfolio (U20: P1, M1 U24: P1)
Learning Outcome 1 (U20 ): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Learning Outcome 1 P1(U20 ): Know how existing advertising campaigns embed advertisements across a range of media products Doritos 2019 - "Anti-ad' Campaign" Source - (https://www.youtube.com/watch?v=T-CqFBYfrdI) Aims & Objectives The aims and objectives for The Doritos Anti-ad campaign would firstly be to ensure they are attracting their target audience (In this case younger people / teens / young adults from 16 - 25) And gain interest in their products to sell them more as well as this they want to gain more significant popularity overall. The whole attraction of this advertising campaign was that Doritos is so well known as th best triangle crisp that you dont even need a logo in order to know what crisps they a...