Planning the adverts (U20: P2, P3, M2, D1)
Learning Outcome 2 (unit 20) Be able to plan a cross media advertising campaign to a client brief (P2 U20) Create a plan for a cross media advertising campaign in response to a client brief (Completed as part of a group with Jack and Saul) Plan for Billboard Advert for Phizzwizard Plan for Billboard Advert The plan for our Billboard advertisements will be that, we need to ensure that we are sending the message to our target audiences that we want to be. Therefore it is important that we have the spacing of our text be big clear and simple. Our plan because the drink within the can is meant to be flavoured as strawberry laces and the liquid is red is to have an orangy-red can. This type of colour can be represented as an explosive colour and therefore is fun and attractive to a younger target audience of 13-18 specifically whiles also allowing a secondary audience of 30-year-olds to enjoy. This also by having a clear and simple image on the billboard allow...