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Evaluate the adverts (U20: M3, D2)

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  Learning Outcome 3 (U20):  Be able to produce the planned media components  Explain how the created media components comply with the codes and conventions of the media sectors (U20 M3) Before we began creating our advertisements for Phizzwizard. We created detailed descriptions of the idea we wanted to present within each advertisement. We tried to take inspiration from a range of other successful drink advertisements by having a blurred out background with a direct low shot focus onto the product. We wanted to make sure as we went through the production of the advertisement that we were sticking to the flavour and colour scheme of the product which is strawberry.  We created simple visualisation diagrams to get a general basis of what kind of style we were going for. We did got into as much detail as the finished product but a base idea was used to give an insight into how our ending billboard would look. Using these diagrams we established key requireme...
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Create the adverts (U20: P4: M2)

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Learning outcome 3 (U20) Be able to produce the planned media components  P4 (U20): Create production materials to be used in the original product M3 (U20): Create production materials that follows the codes and conventions of the chosen genre for the media product Billboard Advertisement for Phizzwizard For our billboard advertisement we had a lot of comments that people really liked the low shot focus in on the can. This is because it reminded them of the nature of the drink to be sports themed as well as natural with strawberry flavours. As well as this people tended to like the simplistic colour scheme as well as layout of our billboard. We wanted this approach as it felt easy to look at and convenient to the consumer. Overall we did notice that there could have been a better usage of our spacing as some mentioned dead space on the top of the billboard but majority enjoyed the ad and thought it was nice.  Magazine advertisement for Phizzwizard  For the...
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Planning the adverts (U20: P2, P3, M2, D1)

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Learning Outcome 2 (unit 20) Be able to plan a cross media advertising campaign to a client brief (P2 U20) Create a plan for a cross media advertising campaign in response to a client brief (Completed as part of a group with Jack and Saul)   Plan for Billboard Advert for Phizzwizard Plan for Billboard Advert  The plan for our Billboard advertisements will be that, we need to ensure that we are sending the message to our target audiences that we want to be. Therefore it is important that we have the spacing of our text be big clear and simple. Our plan because the drink within the can is meant to be flavoured as strawberry laces and the liquid is red is to have an orangy-red can. This type of colour can be represented as an explosive colour and therefore is fun and attractive to a younger target audience of 13-18 specifically whiles also allowing a secondary audience of 30-year-olds to enjoy. This also by having a clear and simple image on the billboard allow...
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