Create the adverts (U20: P4: M2)

Learning outcome 3 (U20) Be able to produce the planned media components 

P4 (U20): Create production materials to be used in the original product

M3 (U20): Create production materials that follows the codes and conventions of the chosen genre for the media product

Billboard Advertisement for Phizzwizard

For our billboard advertisement we had a lot of comments that people really liked the low shot focus in on the can. This is because it reminded them of the nature of the drink to be sports themed as well as natural with strawberry flavours. As well as this people tended to like the simplistic colour scheme as well as layout of our billboard. We wanted this approach as it felt easy to look at and convenient to the consumer. Overall we did notice that there could have been a better usage of our spacing as some mentioned dead space on the top of the billboard but majority enjoyed the ad and thought it was nice. 

Magazine advertisement for Phizzwizard 

For the magazine advertisement which we have created, we have followed our colour scheme and background features that we used for our billboard. We also used the same layout however created a side space for social media to see if to would be cleaner. Typically people seemed to really enjoy the fullness of the page. The magazine cover includes an additional feature on social media which allowed us to create more awareness. People appreciated the simplistic and neat layout of our magazine advertisement as it allowed for people to easily understand what was being sold. Following this the main focus being the can also clearly advertises what the consumers are being sold and from the people we asked they liked how it was the main shot of the advertisement. 

Video Advertisement.

The majority of the students and individuals of our target demographic really enjoyed our video. However some students pointed out the lack of social media references and linking, therefore we have taken note that in future including social media at the end of the video would be a good addition. Overall students really enjoyed the fast paced athleticism of the video. One student pointed out how the sped up shot at the end of our actor winning really portrayed how the drink helped him win the race and just how much of a lead they have. On top of this one of the issues we noticed was that we didn't include the carter soft drinks logo at the end of the video. This meant we potentially made a misleading brand ad. 

Audience Feedback 

When reviewing our finalised products we conducted audience feedback as research to point out areas to improve on. From the recording we conducted we identified with our Billboard advertisement we found that our simplistic layout of our billboard may be our downfall. This is because there is not much content other than the main product itself so people might not be as interested to look whiles passing. To resolve this, in future we may include a slogan as well as some other images to create a more recognisable and interesting billboard.

For our Magazine advertisement we identified the older audience that would be in the magazines whiles also aiming to target younger audiences. Because of this we used social media promotions on our magazine advertisement to appeal to more audiences.

Finally our Video advertisement, the strengths that we identified was the usage of fast paced shots and genre of humour. This allowed for the quality of the advertisement to go up. Some things we got told to potentially improve on or change is the transitions as well as slo motion scene, this is because the pacing of the video as a whole did not fit with the random transitions that were in a different pace compared to the fast pace of the race.